Brooklyn, NY – July 1, 2025 – Verada is pleased to announce that Met Fresh has signed a long-term lease for 11,000 square feet of retail space at 340 Myrtle Avenue, a newly constructed mixed-use development in Fort Greene, Brooklyn. The grocer plans to open by Spring 2026, bringing a high-quality, full-service market to one of Brooklyn’s most historic neighborhoods.
Verada’s Co-Founders’ Brendan Thrapp and Nate Mallon represented the tenant, Met Fresh. Abe Steinberg of Doorway NYC represented the landlord, 340 Myrtle Development LLC, with its principal, David Halberstam.
“Brendan Thrapp has found several excellent locations for me - including my first Met Fresh location. I’m beyond excited to open the 6th store under the Met Fresh banner at 340 Myrtle Ave,” said Danny Hamdan, Owner of Met Fresh. “Brendan and Nate thoroughly understand the full process from site selection, deal economics to lease negotiation and execution. Their knowledge of grocery leasing in NYC is unmatched coupled with their network and use of technology helps operators like me make informed long-term decisions. I trust them every time to deliver and look forward to my next deal with Verada.”
“I lived in Fort Greene for over 10 years, and I know firsthand what a welcome addition a full-service market like Met Fresh will be for the neighborhood,” said Nate Mallon, Co-Founder & Managing Partner at Verada. “Located in a historic district, projects like this face strict development guidelines and zoning considerations—making quality retail space like this rare. It’s a win for Met Fresh, and even more so for the community.”
Brendan Thrapp, Partner at Verada, added, “Abe and David are true professionals and a pleasure to work with— they really understand the complexities of these kinds of deals. David Halberstam continues to deliver great products and I’m excited to see what’s next from him.”
“We are thrilled to welcome Met Fresh to 340 Myrtle Avenue,” said David Halberstam of 340 Myrtle Development LLC. “They’re a strong operator and a perfect fit for the community. We wish them great success and believe they’ll be a positive addition to the neighborhood for years to come.”
Met Fresh at 340 Myrtle marks another milestone in Verada’s continued success representing operators and developers across New York City, with a focus on first-generation retail spaces in emerging and established neighborhoods.