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So Gold Studios Leases 1,200 SF Storefront at 448 Humboldt Street in Williamsburg, Brooklyn

September 09, 2025

BROOKLYN, NY – January 2023 — Verada is proud to announce that So Gold Studios, Brooklyn’s luxury private piercing studio, has signed a 1,200‑square‑foot storefront lease at 448 Humboldt Street in Williamsburg, Brooklyn. The lease was brokered by Brendan Thrapp and Nate Mallon of Verada, in partnership with developer Investmates, showcasing the team’s expertise in connecting high-end lifestyle concepts with premier ground-floor retail locations.

For additional coverage, check out the article in Traded

Property Overview

448 Humboldt Street is a distinguished mixed-use, three-story building, originally built in 1920, renowned for its prime ground-floor storefront opportunity in a vibrant, walkable neighborhood.

Key Highlights:

  • Mixed-use building featuring residential units above and a street-level retail storefront

  • Located in Williamsburg, one of Brooklyn’s most sought-after commercial corridors

  • Just steps away from Graham Ave L train station, offering exceptional foot traffic and transit connectivity

  • Highly walkable location—Walk Score: 90/100—establishing it as a “Walker’s Paradise” 

For more information on the property, view the listing on StreetEasy &  LoopNet & Zillow

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About So Gold  Studios

So  Gold  Studios is a renowned appointment-only, luxury piercing studio, celebrated for its private, one-on-one sessions, APP-certified piercers, and a curated in-studio and online jewelry collection. 

  • The Williamsburg storefront reinforces their commitment to elevated client experience in safe, exclusive retail environments.

  • Located at 448 Humboldt Street, the new space is perfectly positioned for a clientele that values both discretion and style.
Discover more about So Gold Studios and their offerings at www.sogoldstudios.com

 

Representation

  • Tenant Representation: Brendan Thrapp, Managing Partner at Verada

  • Landlord/Developer: Investmates, showing exceptional vision with this architecturally refined storefront

  • Deal Facilitated By: Brendan Thrapp and Nate Mallon at Verada

Neighborhood Context

Williamsburg continues to be a dynamic hub of independent retail, wellness, and lifestyle brands—making quality storefront spaces highly valued. With strong demographics, thriving foot traffic, and unbeatable transit access, the area is ideal for boutique operators looking for visibility and authenticity.

This lease aligns with Verada’s specialty in placing boutique, first-generation operators into prime storefront locations in Brooklyn’s most in-demand submarkets.

Learn more about the neighborhood here!

 

Press contact

For media inquiries or questions, please contact:

Nate Mallon
Nathaniel Mallon

Managing Partner

nm@veradaretail.com o. +1 (212) 634-1688
About  Verada
Verada is a next-generation commercial brokerage and technology-focused marketing platform servicing neighborhood retail. It is a combined vision that leverages its team’s experience, relationships, new ideas, and exclusive listings to create a retail real estate platform that generates opportunities for landlords, tenants, and neighborhoods while delivering a more modern approach to the way we perceive retail real estate. Verada’s focus on integrating technology with best-in-class property presentations, alongside state-of-the-art marketing materials and an interactive platform, engages viewers and provides landlords and tenants with proven results. Verada’s unyielding respect for landlords, tenants, and business owners synergizes with focused outreach and targeted advertising campaigns to create a platform that puts the right individuals in touch with one another and offers several avenues for future success.