New York – May 9th, 2022 – Verada, a next-generation commercial brokerage and technology-focused marketing platform servicing neighborhood retail, is excited to announce its official launch. Verada combines content-based marketing, unparalleled market understanding, emerging technologies, and an extensive media content library to generate opportunities for landlords, tenants, and neighborhoods while delivering a modern approach to the way the world perceives retail real estate.
A Foundation of CRE excellence
Verada, founded by Brendan Thrapp and Nathaniel Mallon, is the answer to untapped CRE opportunities. Thrapp, recognized by Commercial Observer in 2018 as one of the 30 Under 30 in Top Young Leasing and Sales Professionals, began his career in finance before joining EXR, where he served as the Managing Director of its commercial division. Mallon has also served as a former CRE Director at EXR, bringing with him a diverse background rooted in luxury hospitality ventures and construction. The duo has collectively completed thousands of retail and residential transactions.
“After working for years in a traditional real estate setting, our team began to witness how clunky and outdated today’s retail real estate platforms were becoming,” explained Mallon. “We continued to see a lack of proactivity and foresight to invest in better practices. Verada is a combined vision that leverages our experience, relationships, and new ideas to create a revolutionary retail platform that generates opportunities for tenants and landlords, making our platform part of what neighborhoods are built on.”
Untold value for tenants
Verada’s platform combines its founders’ extensive web expertise with a meticulous personal touch that distinguishes it from its peers. It centralizes vast resources for tenants, such as virtual tours for exclusive listings, interactive media, marketing decks, architecture, design and neighborhood videos and a blog that launched with over 60 pages of valuable information. This also includes hundreds of hand-illustrated prints and other self-made videos that help tenants successfully navigate the retail marketplace.
Promoting landlords and neighborhoods
For landlords, Verada is critical in promoting neighborhoods as an amenity and producing focused outreach through targeted advertising campaigns. This strategy puts the right individuals in front of one another to maximize the exposure of available space and attract the most viable tenants. Each listing includes property and neighborhood highlights, such as property details, neighborhood overviews, interviews with locals, and illustrated area and amenities maps, as well as best-in-class property presentations that are proven to engage viewers.
Other Verada services include pre-development and acquisitions advisory, market and financial analysis, asset positioning, marketing, and advertising, and data-driven analytics and valued reports.