Press releases

Verada leased 14k SF to Met Fresh

Met Fresh signed a 20-year lease for 14,000 square feet at 67-09 Fresh Pond Road.

NYC sushi chef Cheng Lin brings omakase concept to Brooklyn

Lin has achieved his dream by opening his own sushi omakase restaurant Shota Omakase in Brooklyn’s Williamsburg neighborhood.

Verada Managing Partner Brendan Thrapp represented Shota Omakase and the landlord, Two Trees, on the deal.

“The location was a perfect fit based on the higher-end residential units and office product coming on the market and other successful restaurants in the immediate area,” Thrapp said via email. “The concept is higher-end and focuses on an intimate experience, which many residents in Williamsburg crave."

Verada Launches Retail Leasing At 10726 SW 7th Street in Sweetwater

Verada announced the launch of retail leasing at 700 SW 7th Terrace in Sweetwater, Florida. Located at the base of Terrazul, a new 22-story student housing development situated near Florida International University (“FIU”), the premier retail space offers 15,442 square feet for lease with 22-foot-high ceilings and 254-feet of wraparound frontage. 

The retail listing marks Verada’s expansion into the South Florida commercial real estate market as the company aims to provide unparalleled services to both retail landlords and tenants in the area.  

Verada expands services to Connecticut - starting with Retail at Square 10

Verada is expanding its services outside New York starting with the Retail at Square 10 in New Have, CT.

The Square 10 project located at 275 S Orange St, former Coliseum site, offers a total of 12,500 SF of commercial retail space, divided into three distinct areas, with over 9,000 SF located at the corner of George and Orange St.

The project is in its early stages with the retail component projected to be completed in fall of 2024.

Nate Mallon was recently awarded the first-place Henry Hart Rice Achievement Award at REBNY's 79th annual Commercial Sales Brokers Most Ingenious Deal of the Year Awards event.

"Besides marrying my wife, this is the hardest and most rewarding deal I have pulled off to date,"said Verada Retail Managing Partner Nathaniel Mallon.

Here’s What New York Brewery, Residential Conversion and Office Lease Deals Share in Common

Nathaniel Mallon of Verada won REBNY's first-place award for helping to ink Brooklyn Brewery’s new headquarters lease at 1 Wythe Ave. in Brooklyn's Greenpoint neighborhood just a few blocks from its current home. The deal came together after the brewery was having trouble finding a location.

REBNY Announces Winners for 79th Annual Commercial Sales Most Ingenious Deal of the Year Awards

The first-place Henry Hart Rice Achievement Award to Nathaniel Mallon of Verada for “Everyone Wins, or Thanks for Calling: Cheers to Brooklyn Brewery's Relocation” at 1 Wythe Avenue, Brooklyn, NY 11249.

Verada’s Nate Mallon wins REBNY “Most Ingenious” honors

Retail broker recognized for complex deal securing land for new Brooklyn Brewery HQ

Mallon’s deal was recognized by the Real Estate Board of New York as the Commercial Sales Brokers Most Ingenious Deal of the Year at an awards ceremony Wednesday night at a Convene space in Murray Hill.

Brooklyn Brewery Relocation REBNY Award Winners

Nathaniel Mallon of Verada brokered the deal on behalf of Brooklyn Brewery, a brand that was struggling to find a space in its namesake borough for its kettles and tasting room.

Mallon won first place for the deal.

“Everyone had a win in this deal and that’s how we got it across [the New York City Planning Commission], zoning people, the landlord, the banks, the tenant,” Mallon said during remarks.

Rock Spot Climbing announces new Connecticut location

A climbing and bouldering gym, Rock Spot Climbing has seven locations in New England and is adding 44 Olive St. in New Haven to that count.

“I think it is a great fit for the building, which already includes amenities such as a large pool, courtyard and fitness center but also Wooster Square and New Haven as a whole,” said Brendan Thrapp, managing partner of Verada. “Rock Spot will definitely attract climbing lovers young and old to an already incredible neighborhood.”

The Importance and Surge of Retail Proptech

Proptech in real estate has experienced a surge over the past decade – the use of information technology has improved the ability of individuals and companies to research, buy, sell, and manage real estate across all asset classes. Within the retail sector, proptech has streamlined multiple processes for brokers, landlords, and tenants, improving businesses’ capacity to identify optimal retail spaces for their operations.

Sunday Summary: Lenders Insights and Brewery Moves

In news fit to shock the beer nerds in your family, Brooklyn Brewery plans to leave its nearly three-decade home in Williamsburg, Brooklyn, for space in a new commercial development blocks away, but just over the border, in Greenpoint. 

Brooklyn Brewery To Open New Flagship Home at 1 Wythe Avenue in 2024

Ground-Up Construction Being Developed in New Greenpoint- Williamsburg Industrial Business Zone.

Brooklyn Brewery to expand in move to Greenpoint

Brooklyn Brewery is tapping out in Williamsburg, but its next location is a mere pub crawl from its longtime home.

The company signed a 41,000-square-foot lease at Shlomo Karpen’s eight-story development at 1 Wythe Avenue in Greenpoint, the Commercial Observer reported. The spot is only four blocks from 79 North 11th Street, which Brooklyn Brewery plans to shutter.

The individuals on our list are focused on leasing office space, developing laboratories, breathing new life into retail spaces, establishing our city’s cannabis sector and reimagining the role of the office in New York City’s real estate landscape.

Ones to Watch Fall 2022: Nathaniel Mallon, Verada Retail

What recent project, transaction or accomplishment are you most proud of?

I would say it’s a close tie between finally starting my own company, Verada Retail, with my partner Brendan Thrapp and securing Brooklyn Brewery’s new flagship location at 1 Wythe in Williamsburg, Brooklyn!

New York City's "Disneyland"

How SoHo has emerged into a hub for experiential retail.

Although experiential retail isn’t new to New York City, the sheer number of experiential retailers popping up around the city is, industry experts say.

The Rise of Experiential Retail in New York City

Experiential retail has been on the rise as consumers have demanded more in their shopping experience. Traditional brick and mortar locations have suffered, while retailers who have incorporated the new concept have thrived. As we move into the future, studies reveal that the demand for experiential retail is not slowing and retailers who want to remain prevalent must adopt this idea of “retailtainment.”

The Learning Experience to Open Second Williamsburg Location

It takes a village to raise a child or, in this case, a condo building.

Early childhood education center The Learning Experience inked a 15-year, 12,250-square-foot deal to become the second retail tenant at Northlink Capital’s 510 Driggs Avenue condo development in Williamsburg, Brooklyn, Commercial Observer has learned.

Boris & Horton, a cafe that caters to both dogs and their humans, to open in Williamsburg

Boris & Horton was launched by Logan Mikhly and Coppy Holzman in 2018 in the East Village.

Emphasizing ESG in Modern Retail Properties

Amenities Make Shopping Better – the Race for Retail Amenities

The Rise of Medtail: Medical and Healthcare Tenants Occupying Ground-Floor Leases

Driving In-Person Traffic Back to Retail Space in NYC

Great Potential Found in SoHo/NoHo Rezoning Plan

Park Slope Fifth Avenue Bid Helps Local Retailers Rebound From Pandemic

What’s Happening in the West Village in a Post-pandemic World?

The Evolution, Impact, and Potential of Virtual Tours of Retail Space

The Evolution, Impact and Potential of Virtual Tours of Retail Space

The goal of being able to show prospective tenants a space before they undergo an in-person visit has played a role in the real estate industry for decades.

Tech-focused Brokerage and Marketing Platform Verada Launches

Verada, a commercial brokerage and technology-focused marketing platform servicing neighborhood retail, has launched.

These two brokers want to modernize retail leasing while improving the sector’s relevance

Imagine you just closed on a $5 million apartment in the West Village. What excites you the most? It may be the abundance of restaurants, comedy clubs, cafes, and storefronts in nearby SoHo all within a few steps from your front door.